At What The Fin, we’re all about Soaking Up the Good Life—wherever you find it. Whether you're casting a line at dawn, riding the waves, or just enjoying the sun, sand, and sea, our beach and fishing apparel is made to keep you comfortable, stylish, and ready for adventure. As a family-founded lifestyle brand rooted in faith, freedom, and family, we design our clothing to inspire a love for the water and beach.

From classic cotton tees to high-performance shirts, we have everything you need for life by the water. Our hoodies, long and short sleeve tees, polo shirts, sun guards, and swimwear are crafted for both comfort and durability, perfect for a day on the boat or an evening by the beach. Every item in our collection is designed in the USA with a focus on quality, fit, and style, so you can count on it to feel great and look fashionable. Our special occasion collections also offer unique pieces important holidays and causes.

With our in-house screen printing and dye sublimation facilities, we’re able to bring to life bold, artistic graphics that capture the beauty and freedom of the beach and fishing lifestyle. Our hats, performance gear, and swimwear don’t just look good—they’re designed to stand up to the elements, keeping you cool, dry, and protected.

Join the What The Fin Community

Here at What The Fin, we don’t just sell apparel—we’re building a community. A community of people who share our love for the water, the coast, and the fishing lifestyle. Connect with us on social media, join us at our events, and stay tuned for new releases and updates that keep the adventure going.

If you have any questions about our gear, contact us.