About The Brand" About The Brand"

ABOUT What The Fin

Everyone needs t-shirts, but why shop with What The Fin?

Committed To Quality

Well, you may find cheaper shirts elsewhere but what’s the risk? It’s quality right? The fit? The feel? When it comes to our blanks, those are features we won’t compromise on; whether it’s a print-on-demand Comfort ColorsTM or a preprinted SoftShirtsTM, we will always choose blanks with a high quality fit and feel. After all, when you’re wearing a t-shirt in every day life, other people are seeing it, but you’re feeling it. That’s why we’re committed to always sourcing shirts that make our customers feel comfortable while wearing them.

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Known For Our Graphics

But, don’t other brands have shirts with a great fit and feel? Yes, absolutely. There’s hundreds of thousands of great companies out there, but, we can confidently say there is no other company with artwork like ours. We believe it’s our design ideas and our uniquely articulated graphics that set us apart. Yes, we’re a little bias. Bu we've also heard over the years from our customers that our unique, fun, and edgy designs are what really make us stand out in the vast ocean of apparel brands.

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Run By Family

Another thing is we are a family-owned and operated small business, started by a father and son team. Life was draining them and they wanted to enjoy it more so they started What The Fin.

The story goes like this. Dad starts a screen-printing company in his garage to be at home with his kids while they are infants. As they grow up, so does the business. Son works in the shop all through middle school and high school. Son goes to college and dad says to son, “Hey, you want to take this over one day?” Son says, “Hell nah. I’m grateful for all your hard work but I don’t want to live the way I’ve seen you live. You’ve provided for us well but it seems this business has drained the life out of you.” Dad says, “Well, if we change it would you be interested?” Son says, “Yeah, if we change it in the right way.” Dad says, “What if we start our own brand? About something we like so we can have more fun and enjoy more life?” Son says, “Hell ya, let’s do it.” So they did. In December of 2014, What The Fin Apparel Company was born. And as they say, “the rest is history.”

To this day, Cary Hinze, the dad, leads the charge as CEO, doing anything and everything, while Keaton, the son, works on the creative team, designing shirts, managing the website, and creating content.

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Built By Friends

To do what is right, we must give credit where credit is due and it’s definitely not all due to the founders. Over our 12 years of business, hundreds, probably thousands, maybe hundreds of thousands of people have contributed to the making What The Fin, What The Fin. A company like this wouldn’t exist if it wasn’t for God, family, friends, production crews, marketing teams, sales reps, accountants, ambassadors, advisors, buyers, and so on, so forth. To grow the brand What The Fin it's taken so many people and thus also been able to touch so many lives. Shoutout and thanks to all who have made What The Fin what it is today and to all those who are now making it what it will be tomorrow.

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12 Years Of What The Fin
12 Years Of What The Fin
12 Years Of What The Fin
12 Years Of What The Fin
12 Years Of What The Fin
12 Years Of What The Fin
12 Years Of What The Fin
12 Years Of What The Fin
12 Years Of What The Fin
12 Years Of What The Fin
12 Years Of What The Fin
12 Years Of What The Fin
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