ABOUT US
What The Fin Apparel is a lifestyle clothing brand, headquartered in Greenville, SC. We were founded by a father and son who wanted to create a brand that would enrich their own lives and the lives of others. By focusing on the experiences they love most, channeling the creative spirit given to them from above, and leaning on the support of a whole bunch of amazing people, they did it. As a company, we still hold dear the values of freedom, family, and faith.
OUR GOODS
Our mission is to make artistic and comfortable clothing for the person who loves to enjoy the water. We want our products and content to inspire you to get outside and “Soak Up the Good Life." The designs we create express our love for the water and many of the different ways there are to enjoy it. Maybe you love and enjoy some of what we do. On the days when you can't get out there and do what you love, go to the closet and get one of our t-shirts. Put it on and let it give you something to day-dream about.