What The Fin Apparel is a lifestyle brand, headquartered in Greenville, SC with two facilities. We have our own in-house screen printing, dye sublimation and fulfilment center. It was founded by a father and son who wanted to create a brand that would enrich their own lives and the lives of others. By focusing on the experiences they love most and channeling the creative spirit given to them from above, they did it. As a company, we hold dear the values of freedom, faith, and family. Our mission is to equip you with all you need to be “Soaking Up the Good Life”, “Wherever the Waters Reach” because “Your Fish Is Out There.” We hope to inspire and encourage everyone to live their best lives with our products, engage on our social media channels, and attend events. Our apparel line displays our love for the fishing, surfing, beach, boating, coastal, and freshwater worlds where many opportunities for enjoyable activities and memorable experiences exist. Even when you can’t get there, our apparel will remind you of the good times in the past and help you dream of the ones to come. That’s how we live here at What The Fin. Join us!

Our company core values include Excellence in Everything, Unyielding Integrity, Team First Mentality, Leadership Development, Creative Problem Solving and Fun! We design our clothing products in the USA to enhance the experiences of life through comfort, function, and artistically extraordinary graphics.