WhatTheFin is a family business, headquartered in Greenville, South Carolina.
Founded by a father and son searching for better life, we hold dear the values of freedom, faith and family.

Built upon a foundation of love and life, we are a community who doesn’t want to work our life away.
We want to enjoy the people in our lives and share our passions with each other.
We want to explore, experiment and experience with all that life has to offer.

Whether you are kicking back in a beach chair or setting the hook, sipping a cold one or reading a book, we design our clothing products in the USA to enhance the experiences of life through comfort, function and artistically extraordinary graphics.

Our brand mission is to inspire and encourage people to live their best lives. We hope that our products, media and community find you Wherever The Waters Reach and aid your ability to keep Soaking Up The Good Life!

Team WhatTheFin